As team leader for a semester-long, client-based project in a graphic design course at Iowa State University, I collaborated with four other designers to create a logo and brand concept for The Brew Lab—Iowa State’s first on-campus brewing initiative. The Brew Lab engages students in hands-on brewing experiences for class credit, with plans to expand into public distribution. Our design emphasized the collaborative spirit of the university’s student body and reflected Iowa State’s land-grant heritage and deep ties to agriculture and innovation. The final logo was presented alongside other proposals to the university’s marketing team and included ideation for a complete brand system that celebrated community, tradition, and innovation.